Achieving a top rank for your company website on major search engines especially Google can provide significant benefits as a top rank on Google can be single-handedly responsible for the growth and expansion of the business. Online marketing experts argue that a good Google ranking can make or break a business’ success. Over 500 million searches are done every single day. People are looking for your products and services on Google every day. 98% of those people do not go past the first page. Can your website be found?
Techniques that can help you achieve a top rank on Google:
Content is the most important part of a website. In addition to being able to meet the needs of the visitors, content has a big impact on how search engines rank a web page. Quality content on a website has a significant advantage when it comes to ranking high on search engines especially Google. A successful top ranking website requires a wide range of content such as general company pages, resource pages, news pages, links pages, blog posts and more.
B) Site Design:
Designing a search engine friendly website is one of the topmost strategies for achieving a top rank for a web site on Google. The design of a website has a significant impact on a websites rank on Google; if your outdated, your rankings will reflect that.
C) Frequency of Content Update:
The update frequency of a website is vital for achieving a top rank. Search engines especially Google love websites that are updated on a regular basis; so i you want your website to rank at the top of Google then you should write one page of quality content on your website every day.
D) Outbound Links:
Linking to many external pages from a single page on a website can reduce its weight and quality in the eyes of search engines. Google advices on a maximum of 100 outbound links from a single webpage. This includes both internal and external links.