Conversions are the reason why you need SEO
You don’t perform search engine optimization and marketing unless you need to convert. The work that you need to put in for you to reach the first page is substantial especially if you’re in a highly competitive industry. You’ll either be doing the job yourself or you’ll be hiring other people to do it for you. Bottom line, you’ll be spending time and money on the venture.
So always consider what type of conversion you need in order to make money from all the SEO work. Here’s a list of typical conversion goals that most people aim for.
- Lead generation (contact forms)
- Phone call inquiry for sales
- Affiliate marketing
- Product or service sales
- Pay-per-click ad revenue
Consider these goals first before you perform you implement your strategy. Make sure that you’re able to justify the work with the profit that you’ll be generating from these.