Five link building strategies that work
The correct way to create compelling content is to focus relentlessly on “what’s in it for the reader”. SEO copywriting is not all about response oriented concepts and words that ultimately result in a favorable action from the reader. The main goal you are going after is to get someone to link to you, and they will only do that if you are offering something in your writing.
Here are 5 helpful strategies that will help your link building:
1. Social Networking
Twitter & Facebook have exploded into amazing content distribution networks. The goal of getting more fans and likes is not a status statement to the world, but rather it’s about showing that you have created a dynamic network that gets new people to see your content. You need to always have the perspective of “what’s in it for them” so you can make sure your content is compelling enough to get those valuable links.
2. Linking Out
A great tip to start linking out is to visit one of your industry content sites and start engaging in dialogue with the owners and staff. Many people don’t do this and you will definitely get noticed by the team and surely a link will follow as a thank you for reaching out. Some bloggers watch whose linking to them very closely, and if you take the initiative to link to them first it will get their attention on you. Along with linking first, you will want to leave a comment for them and try to make it something relevant and interesting, that way you stand out further from the crowd of incoming links.
3. Social Media News Sites
Ever wonder how Digg and Reddit are so popular and always full of new content? That is because people are submitting their articles or other content minute by minute and the chance for their content to be seen by thousands is a great! It is highly recommended to try out these social sites and see how well your content holds up. Headline titles are very important in these sites, you will need to try and squeeze a few keywords in and make it compelling enough to have people click on your link. These sites give articles and other media a chance to go viral, so don’t pass up this opportunity!
4. Article Directories
Just a short while ago, submitting 20 articles to a directory like Article Directory with the right anchor text would get you a really good ranking for some search terms. However, because the search engines now discount duplicate content, having dozens, hundreds, or even thousands of sites republish your article no longer gets you the same results. Just remember that you’ll get the best results from creating original content that does not appear on your site, and submitting it to one or more reputable directories.
5. Guest Writing
One of the most powerful strategies for getting your site rolling is to do guest writing on established blogs and other content sites. When you freely contribute your content it helps in two ways; first is that it will help you raise up your profile, and second is that it allows for others to link back to your site. Here is an example of a bad & good byline, and you can see why one would get a link back over the other:
- Bad Example: Susan Bones writes about online copywriting and content marketing.
- Good Example: Check out Susan Bone’s free SEO Copywriting whitepaper, which is all about the new style of online writing that will help your rankings in the search engines.
Your link now contains keyword-rich anchor text that helps your blog content rank higher for a popular search term.