Human Reader vs Search Engines
When you write content for your website or blogs, it’s a nice idea to think about SEO but don’t overdo it. Remember that ultimately you will be writing for human readers. That means that the content of your articles must be engaging and informative. It also has to be formatted for easy reading and navigation.
From a SEO perspective good content generates its own links. People who find your articles interesting will create natural links to it without you prompting them to do so. That not only saves you time and effort but money as well.
Now consider stuffing your articles with one or two keywords. The repetitive keyword is very difficult to not notice. It gets annoying very quickly and degrades the overall image of the site. Not having well written content makes your website look cheap and unprofessional. The viewer naturally moves on to another site and you get no organic links or referrals from him/her.
So what’s important when it comes to SEO writing is finding a balance between good content and keyword usage. Good content is worthless without readers but bad writing with viewers won’t take you very far as well.