Poor quality link building is also known as the wrong way to do search engine optimization. This involves numerous forms of spamming and is designed to artificially inflate a website’s search engine rankings using poor links from outsourced websites. On the other hand, at Affordable SEOs we focus on more relevant and authoritative link building by building relationships with our clients.
What does poor quality link building involve?
- Spam forum posting
- Excessive keyword use (this practice is now considered spam)
- Fake websites and profiles
- Excessive submissions to directories
- Reusing the same content for each link
- Sites that are not relevant to your topic or your website
These methods can sometimes give companies a ‘fast-track’ boost to the top of Google temporarily, however, they are very risky and unethical. Usually, Google will pick up on these sites immediately, or quicker than you think. Certain SEO agencies use these methods to make a quick profit before moving on to apply their deceptive tactics to new customers. Unfortunately, in the end, those clients end up leaving those agencies and tend to find a company who does the right things.
Good links WILL build long term rewards
The process of establishing relevant, inbound links to your website which help your website achieve higher ranking with the major search engines and drive targeted traffic to your site. The process might be slower than spamming, but it is effective and makes your rankings on Google last. Responsible SEO agencies that take an ethical view of their services know the real value of good link building tactics and the costly price of useless spam.
For a free quote on SEO or other online marketing facets for your business, visit Affordable SEOs today!