SEO Copywriting: The 5 Best Elements To Learn
Your company website is the salesperson for you on the web and it would make sense to have the best catch-phrases and interesting content to keep your customers there right? In the field of SEO copywriting you need to know some of the backend of how the internet marketing world works; along with the jargon that goes along with it. Here we’ve laid out a few of the important elements needed to write great copy for an SEO website.
Having keywords in your title, also known as anchor text, is especially important when people link to you; because Google will scan your page and determine if a particular page is in fact about a particular subject from the anchor text. When you are trying to come up with a good title name it is generally known that the closer to the front of the title your keywords are the better. Another good rule of thumb for Title Tags is that you should try to keep the length under 72 characters. This will make sure that the full title is visible in a search results, thus increasing the change of a click through.
SEO copywriting is about what your content looks like on a search engine results page. The Meta description of your content will generally be the “snippet” copy for the search result below the title, which influences whether or not you get the click. Try to keep the Meta description under 165 characters so the full description is visible in the search result.
Unique and frequently updated content makes search engines happy. You will want to have a content body length of at least 300 words for it to be seen as relevant. It might also help to bold or italicize the first occurrence of a keyword phrase, or include it in a bulleted list.
4. Keyword Density
Keyword density is the number of times your targeted keyword phrase appears on the page. Keyword density is the ratio of those keywords to the rest of the words on the page. The way that search engines are able to tell if your repetition of keywords is spammy is to measure that frequency against the overall length of the content. A keyword density greater than 5.5% could raise a red flag to what is called keyword stuffing.
5. Linking Out
Search engines want to know that you are sufficiently connected with other pages and content, so the best way to show this is to Link Out to other pages on the web. A few things you can do is to link to relevant content fairly early in the body copy, link to pages approximately every 120 words of content, link to interiors pages, and link naturally with relevant anchor text. Follow these guidelines and your copywriting skills will improve greatly.