Start a Competition on Facebook
Another very popular Facebook marketing method is an online contest. This is a great way to introduce new products to your current market. It not only allows them to read up on the prize (your new product) it also creates a hype for it so even if they don’t win, they’ll have that inner desire that will hopefully prompt them to buy the it.
There are a lot of mechanics that you can use for this contest and most marketers prefer to use the features of Facebook. You could for example use this to create a new fan page for your product and the winner is the person who gets that page the most likes. You can also use the tagging feature and see if you can generate more new fans by getting your current ones to tag as many people as possible.
Be creative with your mechanics but make it easy to do. You’ll benefit a lot from a Facebook contest and the number of new fans you get will more than make up for the cost of the product that you’ll be giving away.