Too many companies claim to participate in social media simply because they have a Facebook Page or a Twitter account. In all honesty, you have do more than simply “be present” to win the social media game. You have to actually be social. By being social, you can use Twitter to help improve your website’s appearance on Google; here’s how…
1. Be Social
If you want it to help improve your rankings; twitter is more than just tweeting links to your own website. You need to enter conversations, respond to questions and queries, talk to customers who mention your brand, and interact. Ask a question or write about a positive tip that may help someone interested in your business, its very effective.
2. Write Great Content
Remember, you only have 140 characters to grab their attention and I’m a firm believer that creating quality content on Twitter will help improve your ranking. You need people to retweet your content and enhance your importance in Google’s eyes; create valuable articles and tools that will make them want to link to it and share it with their own followers. Increase your chances of being retweeted by leaving enough characters for people to add their own comments
Optimizing your Twitter account by including keywords that you want associated with your business. Include them in your bio and in your tweets.
Now go get on Twitter. Link everything together, when you post something on your blog that is useful, unique and beneficial to others, post it to Twitter as well. Start conversations, reply to what others are saying about the post, and notice the conversation it generates. Provide information that others will seem useful, and chances are you’ll advance your website in the SEO game.